CXOs and other employees are great subjects for interviews. Everyone else has to produce content, too, and the word of someone in the field (especially an expert) is worth a lot. So if you’re a high-level company spokesperson or an extremely knowledgeable subject matter expert, you’re likely to be approached more often than you’d actually prefer.
How do you become the champ? By beating hundreds of could-have-been-a-contenders? No. You have to seize the top spot from the person who’s already there.
Blogging lets you connect with your readers. Most blogs are written in an informal, conversational style that’s a long way from what you’d see in a newspaper or magazine. And that’s true of professional blogs, too.